FRACTIONAL CRO

Revenue Architecture for Companies Building at Scale.

Sales process, pipeline strategy, offer development, and the systems that convert strategy into closed revenue.

What We Deliver

Revenue Model Review

Diagnostic look at your current revenue model, pricing, and go-to-market structure. We identify where you're leaving money on the table and how to optimize.

Sales Process Design

Build or refine your core sales process. Clear stages, deal qualification criteria, accountability rhythms, and the discipline that moves deals forward.

Pipeline Strategy & Forecasting

Strategic direction for pipeline generation and management. We work backward from your revenue targets and build the systems to hit them consistently.

Offer Strategy & Pricing

Design or refine your offer architecture. The right packaging, pricing tiers, and commercial positioning that improves win rates and deal value.

Strategic Partnership Development

Identify and develop the partnerships that accelerate revenue. Channel strategy, joint ventures, and ecosystem positioning.

Investor & Deal Narrative

Build the commercial story that wins enterprise deals and attracts investment. We position your company as a strategic, credible revenue partner.

Sales Enablement & Training

Equip your team with the tools, messaging, and knowledge to execute the strategy. From collateral to playbooks to sales training.

Executive Relationship Strategy

For enterprise deals, executive strategy matters. We design the account plans, relationship maps, and strategic touches that move large deals.

CRM & Automation Oversight

Ensure your sales technology infrastructure enables, not hinders, your team. CRM strategy, data discipline, and automation that scales.

Accountability Rhythms & Metrics

Build the weekly, monthly, and quarterly reviews that keep revenue execution on track. Clear metrics, transparent forecasting, and real accountability.

Who This Works For

Growth Has Stalled. Revenue Needs Architecture.

You've got product-market fit and a solid team. But revenue is unpredictable. You lack a scalable sales process. Your team is working hard but deals are unpredictable and cycles are long.

You need CRO-level oversight and revenue architecture.

  • Companies where revenue has plateaued or grown inconsistently
  • Firms without a senior revenue leader
  • PE-backed companies needing sales process discipline
  • Companies preparing for an acquisition or exit
  • B2B firms scaling from $2M to $10M+ ARR
  • Organizations where sales and marketing misalignment is slowing growth
  • How We Work Together

    Fractional CRO Embedded

    Part-time Chief Revenue Officer. Typically 2-3 days per week over 6-12 months. You get executive oversight, deal strategy, team development, and accountability for revenue results.

    Revenue Strategy Project

    Focused engagement: sales process design, pipeline strategy, pricing architecture, or enterprise deal navigation. Usually 12-16 weeks, 12-20 hours per week.

    Executive Revenue Advisory

    Ongoing partnership for strategic revenue decisions. 6-8 hours per month for deal strategy, pipeline reviews, sales leadership coaching, and scaling guidance.

    Ready for Revenue Architecture That Works?

    Let's audit your current revenue system and design what's needed to hit your growth targets with predictability and scale.

    Request a CRO Conversation