The following reflects representative engagements across infrastructure, expansion, and organizational scale. Client details are kept confidential where appropriate.
AI Infrastructure Development
Revenue Strategy & Commercial Narrative Development
A major AI infrastructure development project needed to move from concept to commercial viability. The challenge was positioning a hyperscale-level data center campus as a credible, institutional-grade opportunity worthy of investment and partnership with the world's largest hyperscale operators.
The project required institutional-grade commercial narrative, clear value proposition for potential partners, and the ability to compete for attention against other major infrastructure plays.
We developed a comprehensive commercial narrative that positioned the project's unique advantages: location, infrastructure design, power access, and return profile. We worked with the team to identify and approach strategic partners — the hyperscale operators who would ultimately anchor the facility.
Beyond narrative, we supported the investor and partnership strategy: who needs this, why now, what's the deal structure that makes sense, and how do we position ourselves as a credible, institutional partner?
Within 12 months of strategic engagement, the project attracted formal interest from one of the world's largest hyperscale operators. The engagement culminated in a signed Letter of Intent for a multi-billion-dollar partnership. Projected infrastructure investment upon full buildout: ~$18B.
PEO (Professional Employer Organization)
Marketing Strategy & Brand Modernization
A Texas-based PEO had achieved strong regional success but faced a critical challenge: their brand identity and market positioning felt dated. To scale nationally and attract carrier partnerships at the level needed for growth, the company needed a modern, professional brand that could compete with national players.
The brand wasn't holding them back from regional success. It was preventing them from breaking into national market opportunities and attracting top-tier carrier partners.
We conducted a comprehensive brand audit and competitive analysis. From there, we led a brand modernization effort that included identity refresh, messaging refinement, website redesign, and the marketing infrastructure needed to support national expansion.
The positioning shifted from regional provider to national-scale partner with institutional credibility and modern operational capabilities.
Post-modernization, the company successfully negotiated and closed a national carrier partnership with Aetna. The partnership opened access to new markets and customer segments at scale. Brand equity improved significantly, enabling the company to compete for enterprise contracts previously out of reach.
Nonprofit / Multi-site Organization
Co-Founder | January 2010 – 2017
Co-founded in January 2010 by David Pham and Andy White, and under the pastoral leadership of Jason Shepperd, the challenge was building the entire operational, marketing, communications, and volunteer leadership infrastructure from scratch — while supporting an ambitious vision to plant churches well beyond The Woodlands, Texas.
Starting from zero, we built the marketing, communications, and operational systems required to scale. This included brand development, market positioning, fundraising narrative, communications infrastructure, team development, and the operational discipline needed to maintain quality across multiple locations.
We designed systems that allowed the organization to scale without proportional overhead growth.
Church Project grew from a small gathering in The Woodlands, TX into a church-planting and house-church network spanning 4 countries across 3 continents — North America (Texas, Colorado, California, Mexico, Haiti) and Africa (Malawi). The network expanded to 8+ regional hubs and more than 100 house churches in multiple U.S. states and nations. Built the brand, communications, and operational systems that sustained rapid multi-site growth without losing mission alignment.
These engagements required more than marketing or sales tactics. They required strategic thinking, market expertise, and the ability to navigate complexity at the executive level.
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